the marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after sh

Question

3 years ago

12

the marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after sh

ipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?

Business

1 answer:

Andrej [43] · Answer 1 · 2022-08-19T19:48:42+03:00

Answer:

direct mail and telemarketing

Explanation:

Based on the scenario being describe it can be said that the types of non-store retailing being used are known as direct mail and telemarketing. Direct-Mail refers to a sending promotional material to customers through mail, which Omaha Steaks has done with promotional flyers. Then they telephoned customers to convince them to buy some of their products or services, which is known as telemarketing.