Question

_______ has been defined as the process of identifying consumers with similar attributes who are likely to exhibit a similar buying behavior. Group of answer choices Global market segmentation Globalization Demographics Positioning

Answer 1

Global market segmentation has been defined as the process of identifying consumers with similar attributes who are likely to exhibit a similar buying behavior.

Explanation:

The process involved in the identification of a particular segment of customers to sell the products refers to the Global Market Segmentation. Those customers of the groups that has the nature of similar behavior in buying of certain products will be grouped together under this process.

The people in the identified group will have the same purchasing behavior. Thus, when the customers of similar buying behaviors are grouped then the targeting process of the business will become easier. Fir example if you are manufacturing chocolates then it will be easier to target on;ly children and the adults.