Answer: exclusive
Explanation: Exclusive distribution refers to the distribution system in which the company allows only some retailers exclusively to distribute their product in a particular geographic region.
In the given case, McDonald's is offering franchise to an existing franchisee of the company. Thus, we can conclude that the above case is an example of exclusive distribution system.
The answer in this question is the foot-in-the-door phenomenon which is the first one in the choices. The results of this experiment that the researchers conducted support the foot-in-the-door phenomenon. The foot-in-the-door phenomenon is one that is supported by the result of this experiment.
Answer:
True
Explanation:
The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.
