________ occurs when a product's performance is below expectations and the consumer is dissatisfied. Group of answer choices A.P

Question

3 years ago

6

________ occurs when a product's performance is below expectations and the consumer is dissatisfied. Group of answer choices A.P

ositive disconfirmation of expectations B.Negative disconfirmation of expectations C.Reverse dissonance D.Postpurchase analysis E.Brand loyalty

Business

1 answer:

Stella [2.4K] · Answer 1 · 2022-02-28T22:24:19+03:00

Answer:

B.

Explanation:

Negative disconfirmation of expectations occurs when a product's performance is below expectations and the consumer is dissatisfied. This can occur for a large number of reasons , including wrong target market, beter competition, and even bad pricing strategy or some of the many possible reasons. This disconfirmation is negative, which is posited to decrease post-purchase or post-adoption satisfaction