Question

________ occurs when a product's performance is below expectations and the consumer is dissatisfied. Group of answer choices A.Positive disconfirmation of expectations B.Negative disconfirmation of expectations C.Reverse dissonance D.Postpurchase analysis E.Brand loyalty

Answer 1

Answer:

B.

Explanation:

Negative disconfirmation of expectations occurs when a product's performance is below expectations and the consumer is dissatisfied. This can occur for a large number of reasons , including wrong target market, beter competition, and even bad pricing strategy or some of the many possible reasons. This disconfirmation is negative, which is posited to decrease post-purchase or post-adoption satisfaction