Question

Which type of private label brand carries no evidence of a retailer s affiliation, is manufactured by a third party, and is sold exclusively at the retailer? A. A captive brand B. A complementary brand C. A cooperative brand D. An exclusive brand E. A generic brand

Answer 1

Answer:

A. A captive brand

Explanation:

-A captive brand is when a brand is produced by another party and owned by the retailer but there is no evidence of this and it is only sold by it.

-A complementary brand is when a brand is marketed together with another one to encourage the purchase of both.

-A cooperative brand is when a brand shares a promotion with another one.

-An exclusive brand is a brand that is produced by the retailer and it is sold using its name.

-A generic brand is when a product doesn't have a brand name and it has a lower price than the ones from well-known brands.

According to this, the answer is that the type of private label brand that carries no evidence of a retailer s affiliation, is manufactured by a third party, and is sold exclusively at the retailer is a captive brand.