Answer: Option A
Explanation: In simple words, goodwill refers to the additional value that an organisation have from its identifiable assets due to its operations over a period of time.
In other words, it can be defined as an intangible asset which an organisation creates over a period of time while establishing the brand image. These assets are not depreciated but are tested for impairment every year. For example brands like apple, Reebok and McDonald have high goodwill in the market which attracts customers towards them
Thus, from the above we can conclude that the correct option is A.
Answer: Option (B) is correct.
Explanation:
Concentration ratio reflects the level of competition among the firms in an industry. When a concentration ratio is lower in an industry, it represents that greater the competition among the firms and if this ratio is around 100% then there is no competition among the firms, it is a situation of monopoly.
A product that is in a high-growth market but has a low market share would be classified as a question mark on the Boston Consulting Group (BCG) matrix.
Question marks consume huge amounts of money but they do not generate a lot of cash.
The answer is C households and business
