In the story “The Minister's Black Veil,” Hawthorne uses different names for the black veil. The alternate name that he uses most often is piece of c-r-a-p-e. Gloomy shade appears only once, mysterious emblem twice, and sable mask doesn't appear at all in the story, whereas piece of c-r-a-p-e appears seven times.
It means dont try and make a sentence look pretty. If it doesnt appeal to your target then it doesnt appeal to them and you lose them making your writing boring.
