Surface value can be considered as the compensation or reward for a certain action. Normally, big companies used to offer bonuses or presents to the employes due to their great development, performance and time dedicated to the company and its growing process.
In general, President Abraham Lincoln appointed Ulysses S. Grant to lead the Union armies after firing other generals because "<span>C. Grant was willing to outlast the enemy even at the cost of high casualties"</span>
