Question

Brandon is a successful professional. He is a divorced father of a 10 year old. He is confident due to his award-winning work on the college debate team. He is conscious of fashion and is meticulous about his clothes. He subscribes to numerous trade and specialty magazines. He loves to tell others about the new products he buys.
A. EA
B. EM
C. L
D. LM

Answer 1

Answer:

A). EA (Early Adopters)

Explanation:

There are basically five categories of adopters namely (in no particular order):

Early adopters (EA);

Late majority(LM);

Early majority (EM);

Innovators (I);

Laggards (L).

The early adopters can be said to be trend setters. Their opinions are taken by others as they are quite young and have enough social contacts. They tend to adopt to new technologies easily, but not as apt as the innovators. The early adopters tend to show off  their choice of fashion and trends and even suggest to others to buy similar products.

All the characteristics of Brandon listed in this case falls in the early adopters perfectly. Therefore we can say that brandon is an early adopter(EA).

Option A is correct.