Answer:
<u>Select</u>
Explanation:
Marketing segmentation is usually done on the basis of demographic, which is based upon age composition or the population, psychographic which is based upon personality traits and the attitudes of consumers, geographical which is based as per the location of the consumers and behavioral which is based upon buyer buying habits and trends of past purchases.
Once the products in a particular market have been assigned i.e product market grid, and market size been estimated in terms of the estimated number of consumers within a segment, the next step is to select appropriate target markets.
Target markets refer to identified consumer groups with similar tastes, preferences and buying habits.
Answer:
NPV = $23,146.99
Explanation:
The net present value is the present value of after tax cash flows from an investment less the amount invested.
The NPV can be calculated using a financial calculator:
Cash flow in year o = $- 130,000
Cash flow each year in year 1 and 2 = 0
Cash flow each year in year 3 to 12 = $34,000
I = 12%
NPV = $23,146.99
To find the NPV using a financial calacutor:
1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.
2. After inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.
3. Press compute
I hope my answer helps you
