Anything that is delivered to an audience must be done well. A story is a good way to engage an audience, however, if planned and delivered poorly it could have exactly the opposite effect. There’s a saying that one of my teachers have often used that defends this point: “If it’s worth doing, it’s worth doing well.” Because a story is something that makes an audience engage in a plot line and wonder what’s coming next, it’s a good idea, so you should implicate it with good organization skills for it to be effective.
