Gillian is thinking about starting a firm in the pharmaceutical industry. To get a full appreciation of the competitive nature o
f the industry, and how she might position her products, Gillian has spent considerable time looking at industry-related publications, Census Bureau data, and analyst forecasts. Gillian is conducting ______ research.
Secondary research: It involves the collation, summary, and combination of existing research. Secondary research is being compared to primary research as it involves the generation of data, although the secondary research utilizes the primary research data as the root of data for analysis.
Advantage: Secondary research is cost-efficient and time-saving.
it would have to be B) if a picture of a face was put in front of one eye and a picture of a different face was put in front of the other, then neither brain area would be highly activated.
