Answer: introduce more differentiation
Explanation: Product differentiation is a method of using various tactics to make a product stand out from the rest of the similar products sold by a competitor, in an effort to make it more appealing to its customer base. This means differentiating the product so much, that it will make it more attractive for customers to buy. This can be anything from making the product's packaging more aesthetically appealing, including some form of a bonus/gift for purchasing the product (like getting a free toy in each cereal box) etc. In the end by applying product differentiation the one company will increase the customer benefits of purchasing this product from them, hereby gaining a competitive advantage over the other company.
Answer:
product owner
Explanation:
The Scrum method is a framework for developing, delivering, and sustaining complex products in many fields of including research, sales, marketing and advanced technologies as seen below. In this methodology, the individual responsible for the business value of the project and for deciding what work to do is the product owner. This individual is usually the project's key stakeholder which gives him the responsibility of providing the vision of what the product should ultimately be to the rest of the team..
4. As it is not the finance departments job to keep up with reputation and how they look.
Answer:
The answer is A) invest more resources at the front end of the value chain in research and development and design to produce a superior product.
Explanation:
Total quality management is a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work.
Answer: evoked set
Explanation:
In simple words, evoked set refers to the collection of brands that initially comes in the mind of the consumer when he or she is willing to buy a product in market. These are the brands that are of high significance to the customer and that individual customer completely trust such brand.
Every producer in the market wants to be in the evoked set of the consumer as there is a high probability that customer will choose to buy their willing commodity form such a set. However, positioning in evoked set cannot be marked quickly as it depends on various factors such as duration, quality and price etc.
