Determinant attributes are key product attributes that are most likely to affect a buyer's final choice. these attributes are usually described according to their importance and uniqueness.
steps in the traditional model of consumer decision making:
Problem solving, Information search ,Evaluation of alternatives, Purchase decision, Post-purchase evaluation , Information search.
Types of Determinant Attributes
consumers who buy fast food are most interested in taste, texture, speed of service, value and cleanliness. Taste and texture are qualities of food products. Value is a pricing attribute. Fast-food customers want ample food quantities at reasonable prices.
Price is the most important determinant attribute for these consumers.
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Answer:During one bitterly cold winter, Prometheus watched the mortals huddle together like a pack of animals to keep warm. "They need to have fire returned to earth," he thought. So he decided to ignore Zeus' decree, no matter the risk. Prometheus lit a torch with the fire from the wheels of the chariot that carried the sun across the sky. He brought the flaming torch to earth and delivered fire to the mortals. As a result, life on earth was transformed. Not only did fire keep people warm, it also enabled them to cook food for the first time, as well as smoke the food and preserve it for later use. With the heat of the fire, they could even smelt metals and turn them into tools to use for farming.
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Answer:
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Explanation:
Divided government
Divided government is a situation in the United States in which one party controls the presidency whereas other party control one or both the houses of the legislative branch. In the situation of divided government, there is a separation of power where the state is divided and each branch has independent powers and areas of responsibility to avoid conflict issues
A top-down process is happening when you shift your attention to something without moving your eyes.
Top-down theories are driven by hypotheses and emphasize the significance of higher mental processes like expectations, beliefs, values, and social influences.
<h3>What are top-down and bottom-up processing?</h3>
Bottom-up processing starts with the retrieval of sensory data from our surroundings so that perceptions can be built based on the sensory data that is now being input. Top-down processing is the process of interpreting incoming information in light of one's prior experiences, knowledge, and expectations.
Perceptions start with the most general and proceed toward the more detailed top-down processing. Our expectations and prior information have a significant impact on these views. Simply said, your brain uses what it already knows to fill in the gaps and predict what will happen next.
Top-down processing is the process by which we see the world around us and interpret incoming information by using what we already know Gregory, 1970.
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