Question

________ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Answer 1

Answer:self-reference criterion (SRC)

Explanation: Self reference criterion refers to unconsciously making decisions based on one's own cultural background and this has a negative impact on how one makes effective decisions because a person may tend to think that what work in their culture can work for everyone ,it narrows one's thinking from thinking broadly and outwardly without being constrained by their cultural background. This type of decision making may hinder people from venturing out and abroad in the business industry.