Question

The transnational strategy is becoming increasingly necessary to compete in international markets for all of the following reasons EXCEPT: Group of answer choices the growing number of competitors heightens the requirements to keep costs down. the desire for specialized products to meet consumers' needs. differences in culture and institutional environments require firms to adapt their products and approaches to local environments. it is easy to use because of its unifying goals.

Answer 1

Answer:

The correct answer is letter "D": it is easy to use because of its unifying goals.

Explanation:

In marketing, the transnational strategy is used by multinationals when there is a need to apply a differentiated advertising method across the diverse countries where the firm has operations. In each country where the company is the products are provided with features characteristic of the region's consumer patterns and expectations.  

Therefore, the transnational strategy is not an easy task since it involves hiring qualified personnel with knowledge on each domestic market where the business is.