Answer:
$23.44
Explanation:
The computation of profit charge per unit for earning same annual profit is shown below:
Given that
No of Units Sold = 12,000
Sale Price of each Unit = $21.45
Variable Cost = 11.50
So,
Contribution Per Unit is
= Selling price per unit - variable cost per unit
= $21.45 - $11.50
= $9.95
So,
Total Contribution is
= 12,000 units × $9.95
= $119,400
And,
Fixed Costs for the year is $60,000
So, the Profit for the year is
= Contribution margin - fixed cost
= $119,400 - $60,000
= $59,400
Now If the demand for the product falls to 10,000 Unit
So we assume Number of units expected to be sold is10,000
Since Variable cost Per Unit is 11.50
So, the Total Variable Cost is
= 10,000 units × $11.50
= $115,000
And,
Fixed Cost per annum $60,000
Expected Profit $59,400
So, the total amount is
= $115,000 + $60,000 + $59,400
= $234,400
So, the price per unit charged is
= $234,400 ÷ 10,000 units
= $23.44
