Step One: The wood is softened and cut into slats called "pencil stock" or "pencil squares."
Step Two: A wax and stain are applied and the slats are passed under a cutting wheel.
Step Three: The grooves in the slat are filled with a special elastic glue for the lead.
The correct answer to this open question is the following.
Although there is no further information about the case of study, we can say that the question possible refers to the case where the name of the company is just "The Client." The name of the document is "Leading Innovation Change - The Kotter Way."
This case refers to the challenges faced by an organization when it is time to innovate. Many members want to innovate but the culture of the company or the lack of proper leadership from managers often hinders the innovation efforts of the company.
So some of the elements of Kotter's Eight Stages of Leading Change that were included in the case were the following.
Create Urgency. The creation of new products of the company was limited and was not enough to compete in the future. A sense of urgency was needed to implement innovation.
Form a Powerful coalition. The company had to be very selective about the kinds of products that could help it to successfully compete in the future. The company had to use the best it had to establish priorities.
Create a vision for change. It was critical for the company to establish a new vision to get the results it needed. A renovation of the processes to face new necessities was imperative. Change has to be part of every member's mind.
Communicate the vision. This new vision had to be shared through the entire company. The members had to understand the importance of the innovative practices and each and every one of them had to be part of this new mentality.
Manufacturers and governmental organizations are included in the b2b market.
<h3>What does "B2B marketing" mean?</h3>
Marketing to businesses: Business-to-business marketing, as its name suggests, refers to the promotion of goods and services to other corporations and enterprises. It differs significantly from B2C marketing, which is focused on customers, in a number of important ways.
It refers to any marketing tactic or piece of material used by one company to promote to and sell to another company. For instance, B2B marketing is frequently used by businesses that sell goods, services, or SaaS to other businesses or organizations. The LinkedIn B2B brand strategy for Monday.com is a fantastic illustration of B2B marketing.
Business-to-business marketing is referred to as B2B marketing. In contrast to B2C (business-to-consumer) marketing, this type of advertising involves the producer generating demand among other companies and organizations. B2B marketers target groups of customers at ideal accounts rather than single consumers.
To learn more about b2b market, refer to:
brainly.com/question/27247468
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