Answer:
c) the misinformation effect
Explanation:
Misinformation effect: Elizabeth Loftus has been one the influential researcher in the study of misinformation effect.
The misinformation effect is defined as the propensity for past event information to hinder or interfere with the original memory of that particular event. It can cause in developing false memories and even provides inappropriate or inaccurate memories.
The misinformation effect usually hinders a person's episodic memory.
Because it is natural process
the company would need to change the Cognitive <span>component of jerry's attitude
The cognitive component of an attitude consists of one's personal thought or beliefs toward that attitude.
In this case, Jerry already believed that jaguar always make bad products, so the company need to destroy this perception before they could obtain Jerry as a customer</span>