Question

Though he has never owned a jaguar, jerry thinks they are poorly made and have many mechanical problems. for jaguar to sell jerry a car, the company would need to change the ________ component of jerry's attitude

Answer 1

 the company would need to change the Cognitive component of jerry's attitude

The cognitive component of an attitude consists of one's personal thought or beliefs toward that attitude.
In this case, Jerry already believed that jaguar always make bad products, so the company need to destroy this perception before they could obtain Jerry as a customer