Question

Assume that cost is 2 times more important than reputation and reputation is 3 times more important than compatibility with existing systems, and compatibility is 5 times more than ease of use, what is the relative importance of all 4 attributes. answer the question calculating weights.

Answer 1

Let the weightage of Ease of Use be x
Ease of Use = x

Compatibility is 5 times more than ease of use:
Compatibility = 5x

Reputation is 3 times more important than compatibility:
Reputation = 3(5x)
Reputation = 15x

Cost is 2 times more important than reputation:
Cost = 2(15x)
Cost = 30x

So the weightage are:
Ease of Use : 1
Compatibility : 5
Reputation :15
Cost : 30