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Mariana [72]
3 years ago
14

Beach Grub is a chain of "fast casual" restaurants that sells its menu items at higher prices than its competitors. Yet, the res

taurant has a large customer base due to its wide product portfolio and superior customer service. Which of the following generic business strategies has Beach Grub adopted in this scenario?
Business
1 answer:
Lerok [7]3 years ago
7 0

Answer:

Differentiation strategy

Explanation:

Differentiation strategies seek to create higher value for their customers by producing goods and services that offer unique features that differentiate them form their competitors. This is done while trying to keep the same or similar (maybe a bit more expensive) price levels as the competition .

In this case Beach Grub offers a differentiated service while keeping their prices higher than the competition but not as high as luxurious restaurants.

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When a company sponsors motor sports and other​ action-oriented events, it is utilizing the​ ________ mode of communication from
marta [7]
When a company sponsors motor sports and other​ action-oriented events, it is utilizing the <span>events and experiences</span> mode of communication from the marketing communication mix.

When a company is sponsoring an event they are marketing themselves by being part of the event.  They commonly have banners, tables, flyers and commercials that get their brand out by making it knowing they are sponsoring or going to be apart of an event. 
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In a project schedule, which types of dependencies are most common?
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Read 2 more answers
Global Commerce Corporation purchased trading debt investments for $136,000 on December​ 31, 2018. There is a decrease of $3,400
stellarik [79]

Answer:

A. Unrealized Holding  Loss - Trading 3,400

Fair Value  Adjustment - Trading 3,400

Explanation:

Since this investment is classified as a trading investment, any change in its fair market value must be included in their income statement. The appropriate journal entry should be:

Dr Unrealized loss on trading security 3,400

     Cr Debt investments 3,400

This will decrease the carrying value of the debt investments in the balance sheet and the loss will be included in the 2019 income statement. The fair value adjustment account normally has a credit balance since it decreases the carrying value of the investment account.

3 0
3 years ago
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GaryK [48]
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6 0
2 years ago
The Copy Department in the College of Business at State University provides photocopying service for both the Marketing and Econ
fiasKO [112]

Answer:

The correct answer is $170,000.

Explanation:

According to the scenario, computation of the given data are as follows:

We can calculate the cost allocated to Marketing by using following formula:

Total cost allocated = Fixed cost + Variable cost

Where, Fixed cost = (3,600,000 ÷ 5,400,000) × $120,000

= $80,000

And , Variable cost = $0.025 × 3,600,000 = $90,000

By putting the value, we get

Total cost allocated = $80,000 + $90,000

= $170,000

7 0
2 years ago
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