Question

Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.A) Routine response behaviorB) limited decision makingC) extended decision makingD) perceptual scanningE) evaluation of alternatives

Answer 1

Answer:

Letter A is correct. Routine response behavior.

Explanation:

Routine response behavior is a buying decision making process characterized by the act of a consumer purchasing a product or service that he has previously purchased, ie, it is configured as a usual buying scenario, the consumer already has experience buying certain products. and the purchase decision occurs automatically and routinely.

Generally this buying behavior occurs with non-durable consumer goods, which are those used consistently by the consumer, such as food, medicines and cleaning products.