Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a

Question

3 years ago

15

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a

new Google Ads Display campaign with the "Influence consideration" marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

Business

1 answer:

vovikov84 [41] · Answer 1 · 2022-01-18T09:49:25+03:00

Answer:

Similar audiences uses the existing users list.

Explanation:

Similar audiencies is a feature that helps to expand the reach targeting people with characteristics similar to the ones visiting your site. It uses the existing users list to find what they have in common like interests and characteristics to look for similar people.