Answer:
To eliminate bias when they're making a decision.
Explanation:
Every individuals have our own preference. Including the people who work in a marketing team.
Often times, the preference that the members of marketing have can be different to the preference of their target market. What the marketing team think as a 'Good product' might not be seen as such by the customers.
Researches through objective method follows a rigid scientific process in order to find an answer to a certain question. The end result of such results will eliminate emotion or personal bias and only factors in all relevant factors that can actually be used as hard data.
This is why they conducted researchers through objective method to measure the market's perception toward their product.
Unitary Islamic absolute monarchy
The similarities between Greek and Roman government were that both favored aristocratic rule, both believed that their citizens should have a right to participate in politics and military service and they both governments were made up of several city states.
The differences were that the Greek government did not have political parties. If a Roman official was unwanted in office, the citizens would vote him off and just be glad that he wasn't governing them anymore, but if a Greek official was unwanted he'd be kicked off, ostracized, and banned from Athens for 10 years. Also, the Romans didn't allow women to vote, but women of upper class citizenship could influence their husband's vote.
Sorry, if the information isn't enough.