Comcast offers different types of cable packages. Its digital economy has over 45 channels. Its digital preferred package offers
over 220 channels. Its XFINITY TV 200 Latino offers over 150 channels, including more than 50 Spanish channels. What type of segmentation variable is Comcast likely using when developing its different packages?
segmentation variable is Comcast likely using when developing its different packages
Behaviorist segmentation variable divides the market into based om variables such as occasion, benefit sought, user status, user rate, loyalty rate....
Attitude towards product:- Enthusiastic, positive, indifferent, negative and hostile.
