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tino4ka555 [31]
3 years ago
6

Halloween is coming and the Wrigley Co. knows that their target market engages in limited decision making when buying candy for

Halloween. This Halloween, Wrigley Co. wants to bump up the sales of some of the less popular candy brands offered by the company. These brands include Skittles, which is not part of the consumers' evoked set. If you were a marketing consultant hired by the Wrigley Co., what will your advice be based on what you've learned about the consumer decision making process
Business
1 answer:
Gekata [30.6K]3 years ago
8 0

Answer:

There are a lot of ways to improve the situation. Some examples are explained below.

Explanation:

To begin with, try to stimulate as much as possible the kids of the audience that is going to buy the candies. In the case that the kids arrive at home and say that they love those candies or they really wanted then the parents will go and buy them those, even if it is also for other kids. In other case, the company can also promote the purchase of those candies alongside the purchase of the most buyed candies, so that means that, if a person goes to buy a candy there can be an offer of buying the two candies together or even to reduce the price when buying a great amount of only the less wanted candy. All those examples will in fact try to stimulate the decision making process of the consumers regarding the factors that determinate that process, such as personal factors, etc.

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Mona contracts to repair a computer for New Data, Inc. (NDI) for $450 and have it done by next Monday. Mona knows that without t
damaskus [11]

Answer:

$5,000

Explanation:

Consequential damages are damages that result from the one party in a contract not performing their part or breaching the contract.

In this case, New Data can sue Mona for consequential damages resulting from Mona not performing her contractual obligations. The damages that New Data can recover = $5,000 which is the profit from the lost sale. The $1,000 spent fixing the computer cannot be recovered.

8 0
4 years ago
Given the following information, compute accounts receivable turnover. Gross sales $150,000 Accounts receivable, beginning of ye
STatiana [176]

Answer:

6.75

Explanation:

Given that,

Gross sales = $150,000

Accounts receivable, beginning of year = $18,000

Sales = $135,000

Accounts receivable, end of year = $22,000

Average accounts receivables:

= (Beginning AR + Ending AR) ÷ 2

= ($18,000 + $22,000) ÷ 2

= $40,000 ÷ 2

= $20,000

Accounts receivable turnover:

= Sales ÷ Average accounts receivables

= $135,000 ÷ $20,000

= 6.75

Note: Accounts receivable, end of year is missing from the question. It is amounted to $22,000.

5 0
3 years ago
Currently, the spot exchange rate is $0.85/A$ and the one-year forward exchange
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Answer:

D carry out above

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3 years ago
Match each example below to the correct cost type direct materials $25 per unit
balandron [24]

Answer:

We can divide costs into three categories:

  1. fixed.- do not change as total production outcome changes
  2. variable.- changes proportionally to total production output
  3. mixed.- part fixed, part variable

Explanation:

fixed: they stay the same regardless of total output

  • depreciation. $4,500 per month
  • property taxes, $12,000 per year

variable: the more units are produced, the higher they are

  • direct materials, $25 per unit
  • shipping costs, $15 per unit

mixed: a part is fixed per month, while another part increases as total output increases.

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4 years ago
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In the value chain, what is the term of the activities that are required but not directly add value to the company's products or
Darya [45]

Answer:

In the value chain analysis, the term of the activities that are required but not directly add value to the company's products or services sold to the customers is:

Support or Secondary Activities.

Explanation:

Support or secondary activities are the indirect services that improve the primary activities of the value chain.  The secondary or support activities include procurement of input resources, human resources management, infrastructure (accounting, legal, and administrative), and research and development (technology). These support the primary value chain activities, according to Porter's Value Chain, including In-bound logistics, Operations, Outbound logistics, Marketing and Sales, and Customer Services.

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