<u>Answer:</u>
A firm’s positioning statement should address their target segment. Anything else they’ll say in the positioning statement will have "no" meaning to customers who are not in that segment.
<u>Explanation:</u>
A comprehensive overview of individual's target market as well as a clear image of how one want the audience to view an individual's brand, thus understood as "positioning statement". Any promotional and advertising decision one make about an individual's brand will comply with their positioning statement and endorse this.
For example, Nike's positioning statement is "Nike builds confidence for serious athletes that provides the perfect shoe for any sport."The concept of the Positioning Statement consists of four parts:
- the target,
- the category,
- the differentiator and
- the payoff.
Answer
The answer and procedures of the exercise are attached in a image below****
Explanation
Please consider the data provided by the exercise. If you have any question please write me back. All the exercises are solved in a single sheet with the formulas indications.
Answer: core service
Explanation: In simple words, core service refers to the services that are of high importance to the transactions and the business of the rendering firm depends on such services. In other words, it is the main product that the business offers to their customers.
These services renders the benefits that a customers expects to get from his or her purchase. In the given case, Team builds in involved in services in which they provide session that shows how one group should work together.
Hence improved work team is their core service.
Question Completion:
A building owned by Hopewell Company was recently valued at $850,000 by a real estate expert.
Answer:
Book Value and Fair Value
There is a difference between the book value and the fair value of an asset. The book value is based on the asset's historical cost. The fair value is the current market price of the asset. In reporting long-term assets, the acceptable basis is the historical cost or the cost of acquiring the asset. This cost is further reduced by annual depreciation charges. The fair value is not often the acceptable basis for reporting long-term assets unless the entity is no longer a going concern or the asset has suffered an impairment loss.
Explanation:
a) Data and Calculation:
Fair value by a real estate expert = $850,000
Book value (historical cost) = $550,000
Difference between fair value and book value = $300,000
Answer:
The total amount after four-month is 24982.08 dollars.
Explanation:
The amount to deposit in savings account = $24000
Nominal interest rate = 12%
Daily rate = 12 /365= .03288%
The interest is compounded daily and a number of months = 4 months.
We have to calculate the total amount after the four months. The calculation is given below:
Number of days in 4 months = 4 × 365/12 = 121.66 (rounded to 122)
Amount in account = Amount deposited × (1+i)^n
= 24000 × (1+.0003288)^122
= 24000 × (1.0003288)^122
= 24000 × 1.04092
= 24982.08 dollars
