<span>Personal selling, as a form promotion, differs when the effort is a B2B (business to business) sales effort rather than a B2C (business to consumer) sales effort. B2B personal selling requires more prospecting and qualifying of customers. When you are selling to a business, you need to make sure your product is the best qualified for the business you are selling to, to use to sell to their customers. The process is a lot harder because many manufactures are competing to contract out with another company to provide them with a product they can use to make their final product they sell to consumers. </span>
Answer:
a. Date Account title Debit Credit
Bad debt expenses $4,745
(3%*189,000 - $925)
Allowance for doubtful account $4,745
(To record the adjusting entry)
a. Date Account title Debit Credit
Bad debt expenses $1,505
(3%*189,000 - $385)
Allowance for doubtful account $1,505
(To record the adjusting entry)
Answer:
B. Frequent-user incentives
Explanation:
Consumer sales promotion refers to the techniques that are adopted by the marketing team of the company to fascinate and excite the customers to buy the products. Customer incentive programs are one of the methods of sales promotion. In this method, the customers are provided with additional benefits via redeeming the points they collect when they purchase the products. This method also helps in maintaining customers by offering such incentives to them.
In the given excerpt, Nederlander's audience rewards program is an example of a frequent-user incentive method of consumer sales promotion.
Answer:
Positive economic statements refers to the statements which are normally fact based, precise and easily measurable. For example, education facilities provided by the government increases the public expenditure. This is a fact based statement and the value of this statement is not judged. It can be proven by researching about the education facilities provided by the government.
Normative economic statements refers to the statements which are value based and opinion oriented. These statements includes the people desirability, feelings, situations, economic development. The basic aim of these statements is summarize the people's wants into the programs and the economic development by asking various questions.
Answer:
The allowable amount a person can contribute to a Keogh plan is 59 1/2 percent.
Explanation:
