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erastovalidia [21]
3 years ago
6

You are asked to complete a short survey after attending a free comedy show on campus. If the first question asked you to give a

n overall impression of the comedian, and had a five-point scale ranging from "hilarious" on one end to "not funny" on the other end, it would be what type of marketing research question?
Business
1 answer:
klio [65]3 years ago
6 0

Answer: A Semantic Differential Scale question.

A rating scale question is a type of a closed-end question in which the person who takes the survey assess the question on a given scale.  

A rating scale may be a Likert scale or a Semantic differential scale.

In a Likert scale the choices usually range between strongly agree and strongly disagree.  

In a semantic differential scale, however, each end of the scale has opposing sentences. In the question above, the five-point scale ranges from “hilarious” to “not funny”. Since this scale has opposing sentences at each end, this question is a semantic differential scale question.


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WACC lowered the overall expense of the various sources of finance by using the mechanics involved in calculating the costs of these sources of fluidity. Organizations use the hybrid structure that costs the customer to the organization to save the source of funding in WACC.

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