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Alex_Xolod [135]
3 years ago
6

Lucy’s Swimwear Boutique offers swimwear that is targeted at affluent people who can afford to buy expensive, handmade swimsuits

. Which of the following approaches to market segmentation is Lucy’s Swimwear Boutique using?A. No market segmentationB. Low market segmentationC. Medium market segmentationD. High market segmentationE. Focused market segmentation
Business
1 answer:
dem82 [27]3 years ago
7 0

Answer:

E) Focused market segmentation

Explanation:

A focused market segmentation segments the market based on very specific characteristics like consumers' income, location, etc.

In this case, Lucy's Swimwear is segmenting its market on a very specific demographic characteristic which is high income consumers that like differentiated and exclusive products. Its strategy focuses on a niche segment basically.

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Explanation:

$

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3 years ago
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To learn more about delivery system here:

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