The tone is the way the author approaches the subject of a story, a particular scene or piece of writing. It is created through the choice of words and phrases, the way they are organized and the level of formality, and it may indicate a feeling or several, such as complacent, sadness, joy or grief.
<u>The tone of the excerpt is formal, straightforward, and sincere</u> as the narrator uses words such as "integrity, self-esteem, and respect for all people" and "we the founders do respectfully promise to uphold these values", which convey that they are coming from genuine feelings and to reassurance the core values of the organization and how it will uphold them, in a concise and formal manner.