Answer:
The correct answer would be option D, Stimulus Generalization.
Explanation:
Family branding, Licensing, and look alike packaging are all marketing strategies based on Stimulus generalization.
Stimulus generalization is something in which an organism reacts or responds to a stimulus in a same way in which it responded to another stimulus.
In this process, similar responses are gathered with similar stimuli. So if a company is successful with a packaging, it will more likely to use the similar packaging for its other product to get the same response from the market or customers again.
Answer:
1
The action of Pfizer is no way near an ethical act and was a clear violation of the ethical standards.This is true because
- As it is the company responsibility to act ethically to achieve the goals of the society by eradicating their problems and not by enhancing them hence the corporate social responsibility would not allow the company to behave inhumanly
- The duty based ethics would also empower the corporation to care and respect humanity
- Its is highly unethical on the part of Pfizer to conduct test on human life.if we consider the six basic guidelines to make ethical decisions then they have done it in a highly unethical manner.The six basic guidelines would never allow any company to behave i such a manner so as to risk the human life
Pfizer did not obey any of the above ethical standards and the conduct was clear violation of ethical standard.
2
Pfizer plc is not guilty of any ethical standard violation as it is a common practice for drug manufacturer to conduct tests on animals as well as human.And anyways the company conducted the tests on those human beings who will die with the epidermic which has already invaded the entire country of Nigeria.Hence in other to save/protect a large number of human being the test on the few persons is ethical as it is done to protect the society at large
So we cannot say that the company had violated any ethical standard
3
In order for Pfizer to avert the consequences of the violation then Pfizer should use the following five steps to create solution tom problem on ethical question these steps include
- Inquiry : It is very crucial to make initial inquiry about the entire subject matter
- Discussion: If there is a list of action generated after inquiry then discussion on every single action should be made
- Decision : It is highly crucial to take any decision with the consensus of all the participating candidates
- Justification : Each decision made must have a justification for the entire process
- Evaluation : it is highly crucial to evaluate the entire process
Explanation:
It’s A. need is a necessity, like a glass of milk for your cereal
