Question

In 2014, the ALS ice bucket challenge swept through social media. People posted videos of themselves dumping buckets of ice cold water on their heads to raise awareness and funds for ALS, a disease that affects nerve cells in the brain and spinal cord. The stunt became an idea that swept through mainstream America and was influenced by the media. Which term describes this scenario that historians could use to understand this event in society?
A.propaganda
B.pop culture
C.historical
D.hypothesis
E.high culture

Answer 1

It's B. Pop culture

Answer 2

Pop culture is the right answer. This term refers to the taste of most of the population, specifically young people, and it is accessible to the masses communicated by the mass media. This ALS ice bucket challenge is a good example of that because it was spread by the social medias which is used mostly by young people and it get its popularity because of them.