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boyakko [2]
3 years ago
7

Pepsi has a strong brand equity. Over the years, Pepsi has introduced Vanilla Pepsi, Lemon Pepsi, Pepsi One, Pepsi Blue, and Pep

si Edge. These expansions of the Pepsi brand are termed:
(A) Category Extensions
(B) Product Extensions
(C) National Extensions
(D) Line Extensions
(E) Extension Brands
Business
1 answer:
antoniya [11.8K]3 years ago
4 0

Answer: These expansions of the Pepsi brand are termed: <u>"(D) Line Extensions".</u>

Explanation: The extension of the line is the creation of a new product with two fundamental characteristics: First, the product belongs to the same category in which the brand was already entering. Second, the organization continues to use the same brand that it traditionally used in that category.

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How much does it cost to open a savings account??
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