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Step2247 [10]
3 years ago
13

For years, Company A has made a line of high-quality power tools. They plan to introduce a revolutionary new tool made entirely

on a 3-D printer. The new concept has been in research and development for about two years. Just before they build the first prototypes, they learn that a competitor has released a tool with essentially the same abilities. Where should Company A have invested more effort?
protecting their proprietary knowledge
running customer focus groups
building digital prototypes
identifying new trends in technology
Business
1 answer:
Andre45 [30]3 years ago
7 0

Protecting their proprietary knowledge through trademarks, copyrights, and patents.

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• Cost of equity: The cost of equity is the return a firm pays to its equity investors e.g shareholders in order to reward them for the risk taken by investing their capital. Companies need capital to operate and grow hence, individuals and organizations who provide funds to such companies are rewarded.

• After tax WACC: The Weighted Average Cost of Capital (WACC) is a firm's combined cost of capital including preferred shares, common shares, and debt after the deduction of tax.

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• Pure play comparable: The pure play comparable is the taking of the beta estimate of another company that is comparable and in same line of business.

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