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Answer: Social forces
Explanation: In simple words, social forces refers to the traditions, values and beliefs of a society that determines the expectation of the society from the business.
In the given case, the manufacturers are observing that the bottled water demand is increasing due to people being health conscious. Thus, a new trend is affecting the business.
Hence from the above we can conclude that the given case illustrates social forces.
Damian is a sales person at Ulta store. He guides his customer about the eyeshodow palette and help make him decision.
This is an example of Personal Selling.
<h3>Personal Selling:</h3>
It is a technique in which a store has various salesperson who guides their customers by using their interpersonal skills. It is a face to face selling technique.
In this scenario Damian helps his customer to make a buy decision about an eye shadow palette. He guides his customer and tries to satisfy him with his marketing skills.
The correct answer is Personal Selling
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