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3 years ago

What does not represent one of the four ps of social marketing?

Social Studies

1 answer:

svetoff [14.1K]3 years ago

8 0

The correct answer is Presence of patent

The 4 Ps of Marketing, also known as Marketing Mix or Marketing Compound, are the 4 basic elements that make up any marketing strategy to reach an audience: Price, Place, Product and Promotion.

Price

It refers to how much and how the customer will be charged. In this regard, the product can be cheap or luxury. It can be charged only once or monthly. Among many other strategies such as psychological price, pay as you want, auctions, etc.

Usually the price is attributed to a company's financial strategy, but this is not the case. Of course, the sale of the product must be profitable, but it is the cost side of the company that needs to follow the price set by marketing, not the other way around.

Place

The square refers to the points of contact of the target audience with the product or service. The main one is the place where the sale will be made. In this case, it can be online or in physical stores. In many cases, it is interesting to think about using complementary services / products. For example, selling sports equipment in clubs or gyms.

The square also refers to media channels where the product will be displayed. The planning of this component of the marketing mix will be completely linked to the target audience.

Product

Within the concept of the marketing mix, the definition of product refers to intangible aspects much more than to technicians. There are some brand attributes that can be passed on when using a product or service.

An important practice in product definition is to try to understand which attributes valued by the public are ignored by the competition. Without leaving aside the positioning chosen by the company.

Promotion

The promotion refers to the entire scope of the dissemination strategies used by the company. Not only the channels, but the communication that will be passed on to the target audience. The personality of the brand and the language to be used are also very important points in the marketing plan.

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3 years ago

Global Business Ethics. Pfizer, Inc., developed a new antibiotic called Trovan (trovaﬁoxacinmesylate). Tests showed that inanima

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The action of Pfizer is no way near an ethical act and was a clear violation of the ethical standards.This is true because

As it is the company responsibility to act ethically to achieve the goals of the society by eradicating their problems and not by enhancing them hence the corporate social responsibility would not allow the company to behave inhumanly
The duty based ethics would also empower the corporation to care and respect humanity
Its is highly unethical on the part of Pfizer to conduct test on human life.if we consider the six basic guidelines to make ethical decisions then they have done it in a highly unethical manner.The six basic guidelines would never allow any company to behave i such a manner so as to risk the human life

Pfizer did not obey any of the above ethical standards and the conduct was clear violation of ethical standard.

Pfizer plc is not guilty of any ethical standard violation as it is a common practice for drug manufacturer to conduct tests on animals as well as human.And anyways the company conducted the tests on those human beings who will die with the epidermic which has already invaded the entire country of Nigeria.Hence in other to save/protect a large number of human being the test on the few persons is ethical as it is done to protect the society at large

So we cannot say that the company had violated any ethical standard

In order for Pfizer to avert the consequences of the violation then Pfizer should use the following five steps to create solution tom problem on ethical question these steps include

Inquiry : It is very crucial to make initial inquiry about the entire subject matter
Discussion: If there is a list of action generated after inquiry then discussion on every single action should be made
Decision : It is highly crucial to take any decision with the consensus of all the participating candidates
Justification : Each decision made must have a justification for the entire process
Evaluation : it is highly crucial to evaluate the entire process

Explanation:

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3 years ago

Which of the following is false regarding legal cases discussed in the text? Ultramares corporation v. Touche established Ultram

nevsk [136]

Answer: Ultramares corporation v. Touche established Ultramares doctrine. Hochfelder v. Ernst & Ernst ruled that scienter is required before CPAs can be held liable.

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All the options except the above are true. Ultramares corporation v. Touche did establish the Ultramares doctrine.

United States v. Natelli sentenced two CPAs to prison for a year, in addition to fines, for violating the Securities Exchange Act of 1934.

Bily v. Arthur Young did not uphold the restatement doctrine. The restatement doctrine restatement doctrine makes an auditor liable to people who rely on the quality of his work be they his clients or third parties. Two high courts ruled that auditors are not liable to third parties who use their work but only to the party that contracted their work.

However, Hochfelder v. Ernst & Ernst ruled that an allegation of scienter (an intention to deceive) is not required before CPAs can be held liable as long as the actions constitute actual deception.

While rule 10b-5 of the Exchange Act states the presence of scienter as a requirement to commit an offense, the court ruled against the statute by eliminating the Scienter clause from criminal statute and ruled against Ernst & Ernst.

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3 years ago