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AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

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Mila [183]

Answer:

b. $2,720,000

Explanation:

The contribution margin is what is left after subtracting the variable cost from the sales.

From there, the company pays their fixed cost and the rest is net income.

In this case you have a company desiring to get 720,000 net income after paying their 2,000,000 fixed cost

So we come up with with formula:

Contribution Margin - Fixed Cost = Net Income

Replacing the know values, we get the unknow value. Like it was a solve for X question:

X - 2,000,000 = 720,000\\X = 2,000,000 + 720,000\\X = 2,720,000

8 0
3 years ago
William pays his $500 premium every 6 months for automobile insurance with collision coverage. His deductible is $750. William c
snow_lady [41]

William will pay a total of $750 out of pocket for both cars to be fixed.

The other car is covered by the property damage portion of his insurance, so it is covered 100% by the insurance company and there is no deductible or amount that William needs to pay. William’s car will be covered by the collision portion of his insurance. He is responsible for paying the $750 deductible and the insurance company will pay the remaining $50.

3 0
3 years ago
Catherine, a resident of California, has been serving a federal government office for the last five years. Her superiors have al
kupik [55]

Answer:

B) did not file the complaint within 45 days of the event.

Explanation:

Time limits matter and in this case Catherine should have approached the Equal Employment Opportunity Commission before.

All she can do now is wait until next April and if her work is not properly recognized at that moment, then she should immediately file a complaint (at least before the 45 day limit expires).

5 0
3 years ago
Best Foods Co. is considering expanding beyond the regional market segments now served by its Hellmann's mayonnaise. One criteri
WITCHER [35]

Answer:

Option  E                    

Explanation:

In simple words, the given case illustrates the cost analysis method for choosing target market segments. Under such criterion of selection, the subject company identifies various costs that it must bear in order to operate in some potential segment and after identifying those cost, such company evaluates if there will be any profit left for them in the market.

This method is complex, time consuming and needs experts advise but still is most popular nowadays as it gives most accurate results by identifying various quantitative and qualitative factors.  

3 0
3 years ago
Which of the following methods would be most appropriate for an emotional appeal?
Sedbober [7]

Answer:

I believe that it is B or

Explanation:Telling a story about people who resemble the target audience

5 0
3 years ago
Read 2 more answers
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