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AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

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An airline company must plan its fleet capacity and its long-term schedule of aircraft usage. For one flight segment, the averag
tresset_1 [31]

Answer:

112 customers per day

Explanation:

For computing the needed capacity requirement, first we have to find out the new utilization rate which is shown below:

Capacity cushion = 100% - average utilization rate

25% = 100% - average utilization rate  

So, the average utilization rate is 75%

Now the needed capacity requirement is

Utilization rate = Average output rate ÷ Maximum capacity × 100

75% = 84 ÷  Maximum capacity × 100

So, the maximum capacity is 112 customers per day

We simply applied the above formula to determine the needed capacity requirement

8 0
3 years ago
After a business transaction has been analyzed and entered in a journal, the next step in the recording process is to transfer t
Jlenok [28]
After recording the transaction in journal you must record it on General Ledger.
3 0
3 years ago
The Morris Corporation has $350,000 of debt outstanding, and it pays an interest rate of 8% annually. Morris's annual sales are
Vinil7 [7]

Answer:

8.14 times

Explanation:

The computation of the Time interest earned ratio is shown below:

As we know that

Times interest earned ratio = (Earnings before interest and taxes) ÷ (Interest expense)

where,

Earnings before interest and taxes = Income before income tax for the year + Interest expense

But before tha,  we need to do the following calculations

The interest amount  is

= $350,000 × 0.08

= $28,000

The net profit is

= $1,750,000 × 8%

= $140,000

The EBIT is

= Profit before tax + interest expense

= $140,000 ÷ (1 - 0.30) + $28,000

= $200,000 + $28,000

= $228,000

And, the interest expense is $28,000

So, the TIE ratio is

= $228,000 ÷ $28,000

= 8.14 times

3 0
3 years ago
Paraldehyde is an effective cns depressant but is probably not currently used because:
Sonja [21]

The reason why paraldehyde is not currently used is because of its side effects or down sides to the patients using it such as it provides a noxious taste that patients dislikes and it was able to provide an odor with the patient’s breath that isn’t pleasant. 

6 0
3 years ago
The percent change in multifactor productivity if Fok can reduce the energy bill by ​$1,000 per day without cutting production o
marishachu [46]

Answer:

The answer is "2.45%".

Explanation:

The answer of option c:

Reduce power by 950 dollars:

In this question it will need to once again take the latest energy cost for analytical hierarchical productivity.  

→ Total Input  = 400 \times  12+21000 \times 1 +(5000-950)+10000

                     = 4800 +21000 + (4050)+10000  \\\\                       = 25800+4050+10000 \\\\                       = 39850\\

Consumer rates  = \frac{1,000}{39,850}

                            =0.0250

Initial efficiency multi-factor= 0.0245

\to \text{percentage  changes} = \frac{\text{New Multi Factor Productivity - Previous Multi-Factor Productivity}}{\text{Originbal Multi-Factor Productivity}}  

                                   = \frac{(0.02450.0251)}{0.0245}\\\\ = 2.45 \ \  \%

3 0
3 years ago
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