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AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

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Normal and inferior goods are differently impacted by recessions. Examples include new cars versus fast food. The textbook examp
Darina [25.2K]

Answer:

research four other examples of inferior goods.

There are many examples of inferior goods. Inferior goods are al those goods whose demand rises in times of economic recession. Some examples are:

Cheap food substitutes like supermarket coffee, instantaneous ramen, or canned vegetables.

Cheap clothes.

Flights in low-cost airlines.

Consider the impact of economic recessions and expansions on normal goods.

Economic recessions impact normal goods negatively because people have less income to spend, and they opt to substitute the normal goods for inferior goods.

discuss how revenues of inferior goods producers are expected to be affected by economic recessions and expansions.

In economic recessions, revenues for producers of inferior goods are expected to rise because demand for inferior goods grows. However, because inferior goods are precisely cheaper, this does not necessarily mean that every inferior good producer will make a lot of money.

In economic expansions, revenues for producers of inferior goods will fall, because people, with more income, will flock to normal goods or even luxury goods.

5 0
3 years ago
A class-action suit against a utility company resulted in a settlement of $2 million for 70,000 customers. If the legal fees, wh
amm1812

Answer:

Each plantiff receives approximately $22.86

Explanation:

A class action lawsuit is one in which the plaintiff is a group of people, duly represented by a member of that group. In this case, the group of people is made up of 70,000 customers.

To calculate the amount each plaintiff receives, we will first subtract the legal fee from the total settlement, to obtain effective amount to be shared

Total settlement = $2,000,000

Legal Fees = $400,000

Therefore amount received all plaintiff = $2,000,000 - $400,000 = $1,600,000.

Next we will divide total amount to be shared by the number of plaintiff;

Amount each receives = $1,600,000 ÷ 70,000 = $22.857 = $22.86 (to 2 decimal places).

It is important that you know also that legal fees are amounts charge by lawyers on the settlement to be paid when filing a lawsuit. it is usually set as a certain percentage of the settlement amount to be paid.

6 0
4 years ago
Shawn exchanges a factory building for an apartment building in a qualifying like-kind exchange. The factory has a basis of $350
Setler [38]

Answer:

a.$30,000

b.The alternative i could suggest to Shawn is that he may sell the factory building instead of him to purchase the apartment building in order for him to recognize the loss which will inturn lower his taxes.

Explanation:

a. Calculation of what is Shawn’s realized gain or loss and the basis of the apartment building

Since Shawn tend to received the apartment building which has a Fair Market Value of $320,000 in exchange of his $350,000 worth of factory , this means he had a lost of $30,000 which is calculated as ($320,000-$350,000) which can therefore be deferred

b. The alternative i could suggest to Shawn is that he may sell the factory building instead of him to purchase the apartment building in order for him to recognize the loss which will inturn lower his taxes.

6 0
3 years ago
If Apr of a savings account is 2.7% and interest is compounded quarterly, what is the approximate APY of the account
solniwko [45]

Answer:

0.0273 = 2.7%

Explanation:

APY = (1 + r/m)^m - 1

       = (1 + 0.027/4)^4   -  1

       = 0.0273 = 2.73%

8 0
3 years ago
Aneko is a media buyer with simantel, an advertising agency. Aneko typically purchases radio and television commercial time slot
Tema [17]

If Aneko typically purchases radio and television commercial time slots for local customers.  These commercials are examples of <u>measured </u>media.

<h3>What is Measured Media?</h3>

Measured media is a media that comprises of the following:

  • Newspaper
  • Publishing
  • Radio broadcast
  • Television broadcast

Measured media is important as it enables business owners to know the best media platform to choose when it comes to advertising their product.

Therefore these commercials are examples of <u>measured </u>media.

Leatn more about measured media here:brainly.com/question/24018854

7 0
3 years ago
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