1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

You might be interested in
Which of the following is most likely to have inelastic demand?
iren [92.7K]
I think the answer is A
6 0
2 years ago
On October 1, Vaughn's Carpet Service borrows $349000 from First National Bank on a 4-month, $349000, 9% note. What entry must V
____ [38]

Answer:

Dr Notes Payable 349,000

Dr Interest Payable 10,470

Cr Cash 359,470

Explanation:

Preparation of Vaughn's Carpet Service Journal entry

Since we were told that Vaughn's Carpet Service borrows the amount of $349,000 on 1st October from First National Bank based on a 4-month, $349,000, 9% note the transaction will be recorded as :

Dr Notes Payable 349,000

Dr Interest Payable 10,470

Cr Cash 359,470

$349,000 +($349,000 *.09* 4/12)

=$349,000+10,470

=$359,,470

3 0
2 years ago
A catalog company that receives the majority of its orders by telephone conducted a study to determine how long customers were w
Oksi-84 [34.3K]

The waiting time at which 10 percent of the people would continue to hold is given as 2.3

<h3>How to solve for the waiting time</h3>

We have to solve for X ~ Exponential(λ).

then E(X) = 1/λ = 3,

= 0.3333

Remember that the cumulative distribution function of X is F(x) = 1 - e^(-λx). ;  x is equal to the  time in over case

For 10 percent of the people we would have a probability of

10/100 = 0.1

we are to find

P(X ≤ t)

= 1 - e^(0.3333)(t) = 0.1

Our concern is the value of t

Then we take the like terms

1-0.1 = e^(0.3333)(t)

1/0.9 = e^(0.3333)(t)

t = 3 * ln(1/0.9)

= 0.3157

5 0
1 year ago
The next dividend payment by Hoffman, Inc., will be $2.65 per share. The dividends are anticipated to maintain a growth rate of
-Dominant- [34]

Answer: 6.42%

Explanation:

To calculate this, we use the formula for the Dividend Discount Model/ Gordon Growth Formula as follows:

P = D1/(r - g)

Where,

P = current stock price

D1 = Next dividend

r = required return

g = growth rate

We can make r the subject of the equation by,

P = D1/(r - g)

P(r - g) = D1

r - g = D1/P

r = D1/P + g

Calculating therefore we have,

r = 2.65/43.15 + 0.045

= 0.06417728852

= 6.42%

6.42% is the required return.

If you need any clarification do comment.

5 0
3 years ago
Granfield Company is considering eliminating its backpack division, which reported an operating loss for the recent year of $42,
maxonik [38]

Find the given attachment

8 0
3 years ago
Other questions:
  • Your roommate, Allison Albright, is a non-business major. When she discovered that you are taking a course in Organizational Beh
    15·1 answer
  • WILL GIVE MEDAL NEED HELP ASAP
    5·1 answer
  • The market for pizza is perfectly competitive and has​ 1,000 firms. Each firm is identical. Describe each firm in​ long-run equi
    10·1 answer
  • Which of the following is an entrepreneur?
    15·1 answer
  • Galaxy Products is comparing two different capital structures, an all-equity plan (Plan I) and a levered plan (Plan II). Under P
    15·1 answer
  • Please select whether below is true or false?
    9·1 answer
  • The records of Lohse Stores included the following data: Inventory, May 1, at retail, $14,500; at cost, $10,440 Purchases during
    13·1 answer
  • Recommend two aspects you would include when preparing a flyer
    14·1 answer
  • Suppose the equilibrium real federal funds rate is 3 percent, the target rate of inflation is 3 percent, the current inflation r
    5·1 answer
  • Meg invested $16,000 in a savings account. if the annual interest rate is 6%, how much will be in the account in 5 years for qua
    6·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!