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AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

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The Marshall Company has a process costing system. All materials are added when the process is first begun. At the beginning of
Oliga [24]

Answer:

The equivalent units of of materials in September = 62,400 units

Explanation:

<em>Equivalent units are useful to apportion cost between work in progress and completed units. They are notional whole units which represent incomplete work</em>

Equivalent Units = Degree of work completed (%) × inventory units

Items                        units            workings           Equivalent units

Completed unit        58,500      58,500× 100%  =     58,500

Closing WIP              6,500        6,500 × 3/5   =       <u>3,900</u>

Total equivalent units of materials                            <u>62,400.</u>

The equivalent units of of materials in September = 62,400 units

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3 years ago
Effective managers their dominant decision style to avoid making mistakes. for each example, select the decision style that most
Vaselesa [24]

Simply put, Decision making is defined as the process involved in making a decision. It involves comparing alternatives and finding a solution to a problem.

The four styles of decision making are directive, analytical, conceptual and behavioral. Each style is a different method of weighing alternatives and examining solutions.

Kyle prefers to base decisions on lots of data, both objective data from information systems and qualitative data from people - Analytical decision style

Bill prefers simple, clear-cut solutions to problems. - Directive decision style.

Josie likes to talk to people one on one to find out how the decision will affect them - Behavioural decision style.

4 0
3 years ago
A government entered into a general government capital lease in the prior year. During the current year, a lease payment of $50,
m_a_m_a [10]

Answer:

Net increase in Capital Assets with amount of USD 38,000/-

5 0
3 years ago
Which financial statement is prepared first?
ddd [48]
C because you have to know how much you make coming in so they can see where you're at
3 0
3 years ago
Read 2 more answers
Orange Corporation has budgeted sales of 26 comma 000 ​units, targeted ending finished goods inventory of 8 comma 000 ​units, an
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Answer:

C. 30 comma 000 units

Explanation:

Inventory to be produced = Sales +ending inventory - Beginning inventory

= 26,000 + 8,000 -4,000

=30,000 Units (Answer is C. 30 comma 000 units ).

4 0
3 years ago
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