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AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

You might be interested in
When you take out a mortgage your home becomes the collateral. true or false
Y_Kistochka [10]

Answer:

True

Explanation:

A mortgage loan is done to purchase or create real state or by existing property owners to raise funds for any purpose, in both cases, while putting a lien on the property being mortgaged.

The collateral will be the property, because is the item pledged to guarantee the repayment of a loan.

Foreclosure or repossession:

The act upon which the lender will take possession and sell the property to pay off the loan in the event the borrower fails to perform the payment in terms.

6 0
2 years ago
Knox Company has a new product with a projected selling price of $6.00 each. It estimates that it could sell 100,000 units annua
Pachacha [2.7K]

Answer:

350,000

And if done per unit, $3.50

Explanation:

Both sales and variable cost are dependent on the number of units sold.

The sales less the variable cost gives the contribution margin. The contribution margin less the fixed cost gives the net operating income.

The target cost of the product is the difference between the selling price and the anticipated profit.

Target cost per unit

= $6.00 - $2.50

= $3.50

Total Target cost = $3.50 * 100,000

= $350,000

6 0
3 years ago
The Pastel Paint Company recently loaned $300,000 to KIX 96, a local radio station. The radio station signed a noninterest-beari
VladimirAG [237]

Answer:

Following are the queries to these question:

Explanation:

Reporting entering for recording the note received

Permissible notes (face amount)........................................................  \$300,000

Cash................................................................................................... \$300,000

7 0
3 years ago
What four factors help marketers describe a target market?
postnew [5]
I dont know but i dhapom undposnikp

7 0
3 years ago
If nominal gdp is $12 trillion and real gdp is $10 trillion, then the gdp deflator is
Juli2301 [7.4K]
<span>If nominal gdp is $12 trillion and real gdp is $10 trillion, then the gdp deflator is: </span><span>120, and this indicates that the price level has increased by 20 percent since the base year.</span>
<span>
GDP deflator reflect the effects of new prices to the product that produced domestically. 
It calculated with this equation:

GDP Deflator = GDP Nominal/Real GDP x 100

= 12 Trllion /10 Trillion   x 100
= 120</span>
6 0
3 years ago
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