1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

You might be interested in
Creating a …………………… is a basic building block in a/an ………………… that assists business executives understand the risks associated w
Aleonysh [2.5K]

Answer:

The correct answer is letter "B": Risk profile; Enterprise Risk Management.

Explanation:

One of the many good practices for Information Governance (IG) relies on developing a risk profile in Enterprise Risk Management to safeguard data. The risk profile should include the likelihood of threats, its impact and how the risk could be mitigated after it takes place. Risks profiles can be created in multiple ways in multiple frequencies.

7 0
3 years ago
Thomas Martin receives an hourly wage rate of $40, with time and a half for all hours worked in excess of 40 hours during a week
Svetllana [295]

Answer:

$2,080

Explanation:

Earnings at regular rate (40 x 40) $1,600

Earnings at overtime rate

( 8(40 x 1.5))

=8×60

= $480

Hence:

$1,600 + $480 = $2,080

Therefore the gross pay for Martin will be $2,080

8 0
3 years ago
The economy’s current level of equilibrium gdp is $780 billion. the full-employment level of gdp is $800 billion. the multiplier
4vir4ik [10]
The answer is <span>$20 billion a recessionary. The difference between the current level and the full employment level gdp is  </span><span>$20 billion. This is recessionary because the targeted gdp was not met. It is not inflationary because inflation is about the increase of prices of products and gdp is a national economic indicator used to tell an overall increase or decrease in the economic situation.</span>
8 0
3 years ago
Read 2 more answers
Accrued are earned in a period that are both unrecorded and not yet received in cash.
tatyana61 [14]

Accrued income is the income that is earned but has not yet been received by the company.

<h3>What is Revenue?</h3>

Revenue is the income earned by a company, this is the sole reason for the existence of the company and company ensures that the expenses incurred by the company are less than the income earned so that the company stays to compete in the market.

Accrued income is the income for which the company have fulfilled its performance objectives which means the company have provided goods or services but the cash / income is not yet received by the customer, and it will be received in the future.

The company records a double entry for the accrued income and receivable, when cash is received this entry is reversed and sales and cash received is recorded. The accrual recording is a key task and should be performed by expert individuals.

Learn more about Revenue at brainly.com/question/27333811

#SPJ1

5 0
2 years ago
Charlie is a strategist who wants to decide on the appropriate strategy to help his firm "go global." Which of the following sho
maw [93]

Answer: A) He must be aware of the fact that despite globalization and the emergence of the Internet, firm geographic location has actually maintained its importance.

Explanation:

Charlie must consider that despite the fact that the internet and technology have made globalization more accessible, the location of a business remains very important hence the old saying<em> "its all about location location location"</em>.

The firm's geographical location has an effect on stakeholders in the company such as customers, employees and suppliers. For the customers, even if the business was to rely on the internet and delivering goods, the location needs to be convenient enough to ship goods from.

The Suppliers as well need to be able to send the goods ordered for in a timely fashion and an improper location can hamper that. Even employees need a place to work in that is conducive for them in terms of logistics and a safe working environment. Charlie should definitely not forget about the importance of location.

6 0
3 years ago
Other questions:
  • Builder Products, Inc., uses the weighted-average method in its process costing system. It manufactures a caulking compound that
    12·1 answer
  • Which of the following tells you how much your credit card interest will be if you only pay the minimum balance each month
    14·2 answers
  • 20. Otto's Tune-Up Shop follows the revenue recognition principle. Otto services a car on August 31. The customer picks up the v
    8·2 answers
  • If unnecessary government borrowing (deficit spending) and high tariffs are both harmful to the economy, why do governments in d
    8·1 answer
  • Ariel, a federal government employee, works in acquisition and procurement. Federal policies require that in contracting with su
    12·1 answer
  • Hickock Mining is evaluating when to open a gold mine. The mine has 39,200 ounces of gold left that can be mined, and mining ope
    10·1 answer
  • A nation's ability to produce a product more efficiently than another country is referred to as
    6·2 answers
  • 11. Which major NIMS Component describes systems and methods that help to ensure that incident personnel and other decision make
    5·1 answer
  • What sections make up a balance sheet? <br> Assets <br> Capital <br> Liabilities <br> Owner's Equity
    9·1 answer
  • You need to decrease your spending to balance your budget. which budget category is simplest to target for spending cuts?
    11·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!