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AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

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Alex_Xolod [135]

Answer:

Both statements I and III are correct.

Explanation:

<u>1.Construct a zero investment portfolio that will yield a sure profit </u>

<u> </u>

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7 0
4 years ago
Partners in a business enter into a buy-sell agreement to purchase life insurance, which states that should one of them die prem
WINSTONCH [101]

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Explanation:

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3 years ago
Financial accounting information and managerial accounting information have a number of distinguishing characteristics. For each
ruslelena [56]

Answer:

Characteristics more closely related to Financial Accounting:

A - 1

B - 3

C - 5

D - 6

E - 7

F - 8

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A - 2

B - 4

C - 9

Explanation:

Characteristics more closely related to Financial Accounting:

A - general purpose reports: financial accounting takes a general and broad overview look on the company's affairs. This cannot be said of management accounting.

B - Preparation in accordance with relevant Generally Accepted Accounting Principles is one of the fundamentals of financial accounting. Unlike management accounting.

C - financial accounting uses historical bases in valuation of its cost items. Unlike the management accounting.

D - Reporting standards is crucial to the presentation of financial statement and eventual decision making. This cannot be said of management accounting.

E - Financial statement is simply the medium through financial accountant communicate their findings. This is not the same as management accountant.

F - Reports generally centers on the business in financial accounting than management accounting.

G - Financial statement are issued quarterly - interim, or annually - year end. This is unlike management accounting that is most time discretional.

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B - Management reports are more specifically focused. This further buttresses point A above.

C - management reports in its specifically focused drive generally focused on sub units. This cannot be said of financial reports.

4 0
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Why are there a lot of construction jobs opening up for Millennials (younger<br> workers)?
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Answer:

I'm assuming because they need more construction workers because nobody wants to have a job like that anymore

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