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AlekseyPX
3 years ago
11

Linda saw a print ad in a magazine for clairol's natural essence semi-permanent hair color that she knew existed but did not kno

w anything about it. the ad informed her that users of this hair dye will not see gray roots. in terms of the hierarchy-of-effects model, which step does this marketing communication represent?
Business
1 answer:
Vlad1618 [11]3 years ago
8 0

This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.

The hierarchy of effects is:

1. Awareness - know the product exists

2. Knowledge- learn about the features of the product

3. Liking - make sure the customer likes the product and if not, figure out why

4. Preference- customers want your product over other brands

5. Conviction- the decision to make the purchase

6. Purchase - actually going out and buying the product

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Cola Inc. Soda Co. Fiscal Year Ended: 2015 2014 2013 2015 2014 2013 Net Sales $ 39,819 $ 35,690 $ 36,444 $ 62,438 $ 47,932 $ 47,
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Answer:

2015 Cola Inc:

A/R  TO               9.51

Days to collect   38.00

2014 Cola Inc:

Inventory TO 10.18

Days to collect 36

2015 Soda Co:

A/R    TO 11.25

Days to collect   32

2014 Soda Co

A/RTurnover 11.28

Days to collect 32

Explanation:

<u>2015</u>

\frac{COGS}{Average Inventory} = $Inventory Turnover  

<em><u>​where: </u></em>

$$Average Account Receivable =(Beginning A/R + Ending A/R)/2

Sales             39,819

ending             4,531

beginnin         3,839

$$Average A/R=4531 + 3839)/2

Avg A/R           4185

\frac{39,819}{4185} = $A/RTurnover

A/R  TO 9.514695341

\frac{365}{A/R   TO} = $Days to collect

\frac{365}{9.51469534050179} = $Days to collect

Days on Inventory 38

<u>2014:</u>

\frac{35690}{3505} = $A/RTurnover

Inventory TO 10.18259629

\frac{365}{10.1825962910128} = $Days to collect

Days to collect 36

Soda Co:

<u>2015</u>

\frac{62483}{5554.5} = $A/RTurnover

A/R    TO 11.24907732

\frac{365}{11.2490773246917} = $Days to collect

Days to collect   32

<u>2014</u>

\frac{47932}{4250} = $A/RTurnover

A/RTurnover 11.27811765

\frac{365}{Inventory TO} = $Days on Inventory

\frac{365}{11.2781176470588} = $Days to collect

Days to collect 32

<u></u>

<u></u>

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The relationship between a change in supply and a change in price is referred to as price elasticity of supply. By dividing the percentage change in quantity supplied by the percentage change in price, it is determined. What products are produced at what prices depends on the interaction of the two elasticities.

Learn more about price elasticity with the help of the given link:

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