The factor that contributes to the popularity of cable TV advertising is "wide reach."
Unlike the normal print, newspaper, radio, or local television stations, cable TV advertising can reach a larger audience.
This is evident in the fact that Cable TV adverts can be viewed anywhere in the country and across the globe.
Also, another advantage is that it can easily be tied to a particular program, such as sports programs and other exciting programs.
Hence, in this case, it is concluded that the correct answer is option A. "Wide Reach."
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Answer:
The correct answer is: reduced risk
Explanation:
After a correct identification and previous evaluation of the risks related to the export, the company can decide to initiate only activities that present risks inferior to the opportunities that are glimpsed.
The management of export-related risks depends on the risk propensity of the company and also on its competitiveness. There are companies with high demand products and with little competitive pressure that can afford to give up exporting with relatively moderate levels of risk. The opposite will happen with companies that have little differentiated products and that move in highly competitive environments. Companies with strong growth objectives and “risky” owners assume more risks than companies that are satisfied with their market position.
Answer: structurally unemployed
Explanation: The structurally unemployed are people who are unemployed because wages are, for some reason, set above the level that brings labor supply and demand into equilibrium. This translates to a mismatch between the jobs available and the skill levels of unemployed workers i.e., the skills unemployed workers have do not match the skills needed or required by employers which often are higher paying. Structural unemployment is caused by forces such as technological advancements, trade agreements etc. Typically it occurs when an underlying shift in the economy makes it difficult for some group of workers to obtain jobs.
Answer:
B. False
Explanation:
<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.
From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.
An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.
As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.