To address intangibility, a marketer needs to use tangible cues in their marketing to make the customer see the benefit of the service being offered.
Marketers could also use testimonials to vouch for the quality of the service being sold.
Answer:
sunk cost
Explanation:
Sunk cost -
It refers to the amount of money which is spend and can never be recovered back , is referred to as the sunk cost.
During the process of making any future decision , sunk money is never taken into consideration.
Hence, it differs from the future costs.
Therefore , from the scenario of the question,
The correct term is sunk cost.
Answer: a. Issues
Explanation:
A Communication plan for a project allows for easier information flow between the stakeholders in the project including the client, the company and the workers.
By setting standards on how and what should be communicated the plan will let the stakeholders know how to communicate any issues affecting the project. The plan will also let the stakeholders know how to track issues that will be reported.
