Answer:1. Viewpoint. They're trying to make you see things their way. They're trying to show drunk driving is bad.
2. The techniques are if it is persuasive or informative and this is more informative.
3. I know the techniques are effective, they make you not want to drunk drive because you'll get caught and possibly arrested.
Explanation:
He is the pronoun in the sentence :)
The words such as blood-bedewed and corpse-like in the phrases given above give off a sinister tone. The words blood and corpse relate to death, a dark atmosphere, or hints that something threatening or harmful is about to happen or has happened. The word "sinister" best describes the tone used in these phrases.