Question

" Some companies have developed creative ways to build communities that match customer lifestyles. This type of marketing has led to higher profits. For the customers, this is part of _________________. Group of answer choices"

Answer 1

Answer:

Relationship marketing

Explanation:

Marketing is a concept of presenting products to customer. There are various ways to market a product. Relationship marketing is a concept in which customer is the main focus, his needs, demands and customization requirements are kept in mind before referring any product to them. Many companies have formed a strategy in which product is designed according to customer lifestyle maintenance requirements. This will lead to higher profit as switching cost for customer is high and also their required product will not be available easily in the market.