<span>MyPlate is offered as a tool for consumers with the overall goal of promoting healthier eating habits throughout a person's lifetime. Based around personal and socioeconomic conditions such as stage of life, access to food, culture and tradition, and personal preference, it aims to help the average user develop habits that lead to improved health and a diet that meets each individual's needs. It also functions as a reference for health care professionals to offer those under their care as a way to supplement regular nutritional advice from a primary care physician.</span>
