Question

When you gather primary or secondary data, what part of the market information management process are you participating in? A. Market positioning B. Market research C. Data analysis D. Data mining

Answer 1

The answer your looking for is answer choice B

Answer 2

The answer is B) Market Research. 
Market research involves gathering primary and secondary data, such as a company's 10k (primary data) or the consensus earnings estimates (secondary data). Gathering information both published by the company and by those interested in the company is a crucial component in financial analysis, as it makes you a more informed decision-maker, and thus more likely to make a sound decision.