Question

Home Depot begins running magazine advertisements for patio furniture during the winter months in states such as Florida, Texas and Arizona, while they wait until late spring to begin advertising these same items in northern climates. Home Depot likely practiced _____________, fill in the blank, segmentation to help them identify when to utilize media at the times when their customers are most apt to be considering outdoor living purchases.

Answer 1

Home Depot likely practiced geographic segmentation to help them identify when to utilize media at the times when their customers are most apt to be considering outdoor living purchases.

Explanation:

Geographic segmentation is a marketing strategy used by the companies when they intend to serve customers in a specific area, or when the targeted audience has distinct preferences depending on where they are based. It comprises grouping prospective customers by region, country, state or city. They can even be grouped based on the neighborhood. Seasonal products often are advertised to geographic segments based on the climate, as in this case is done with patio furniture.