Question

In 2016, according to PC Magazine, three of the top five countries that texted the most were the Philippines, Indonesia, and Malaysia. How do you think the increased use of smartphones has impacted Southeast Asia including economic and scientific changes? can or may you please use complete sentences when you're answering the prompt. thank you.

Answer 1

Answer:

Insight #1: Asia’s consumers know what they want, and they want it now

Asian consumers make decisions quickly. In Vietnam and Thailand, 97% of smartphone users say that online research has contributed to them making purchase decisions more quickly now than they did a few years ago And consumers’ decisions aren’t just faster, they’re also better informed. A staggering 96% of smartphone users in India say that, thanks to online research, they’re making more informed purchase decisions than a few years ago. This is compared to just 59% of people in the U.S. who feel the same Insight #2: In Asia, brand loyalty is built moment-by-moment

Asia Pacific’s mobile-first consumers are open to new brands, which is exciting news for marketers. The key is being there. In Japan, 96% of smartphone users said they aren’t absolutely certain of the specific brand they want to buy when they begin looking for information online,When consumers start searching, they’re all ears.

Even when consumers do have a particular brand in mind, seeing the right information at the right time can make them change their decision. We found that 80% of smartphone users in Hong Kong have actually purchased a brand they wouldn’t normally consider because of relevant information shown to them on their smartphones in those moments. By contrast, only 1 in 3 of U.S. consumers say this.

Marketer takeaway: Be there. Asia Pacific consumers are open to brands across all stages of the consumer journey, but they can’t choose you if you aren’t there. It’s simple: commit to being there in consumers’ moments of need by showing up in category-relevant searches on mobile.

Explanation: