Question

Marketing ethics is most important for advertising agencies. maximizes an organization's positive impact on society. refers to principles and standards that define acceptable conduct in marketing. are laws and regulations that govern marketing.

Answer 1

Answer: The correct option is C.

Marketing Ethics refers to principles and standards that define acceptable conduct in marketing.

Explanation: The definition of ethics is given as the set of moral principles and standards that guide the attitude or behavior of a person, group of persons, or an organization.

We can therefore say that Marketing ethics refer to the moral principles, values, and standards that must be followed when carrying out any kind of marketing communication. They are the general set of principles which companies need to adhere to, in order to adopt their marketing strategies.

An example of marketing ethics can be seen when companies adopt to be very honest and maintain their integrity when carrying out their marketing campaigns.

Answer 2

Answer:

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Explanation:

Marketing ethics is just important for advertising agencies as the advert agencies is just one section of the marketing profession,the ethics should be upheld by all marketing professionals.

Marketing ethics are not in actual sense laws and regulations that govern marketing they are acceptable ways by which marketing experts conduct themselves.

Yes, it is true that that one of the benefits is that the ethics would maximize organization's positive impact on the society, but it does not define in its entirety what marketing ethics is all about.