Question

Ford conducted research that gave them insights into characteristics of Gen Z. Although Ford finds the information important, they aren't currently developing a specific feature in their vehicles to address the Gen Z characteristics. The R&D completed could then be characterized as:
a. fact finding
b. development and implementation.
c. basic research.
d. applied research.
After Ford has recognized a trend that they would like to implement into a vehicle, they engage in ___.

Answer 1

Answer:

c. Basic research.

d. Design planning

Explanation:

According to a different source, the options for the second question are the following:

a. Product design

b. Production

c. Research and development

d. Design planning

In the first example, Ford is engaging in basic research. Basic research refers to a type of research in which the goals are not specific. It is generally driven by a desire to increase our understanding of a particular situation, even if this understanding is not used for anything in concrete yet. On the other hand, design planning refers to the development of a plan for converting an idea into an actual product.

Answer 2

Answer:

The correct answer is c. basic research.

Explanation:

Basic research or fundamental research, is the science or research that is carried out without immediate practical purposes, but in order to increase knowledge of the fundamental principles of nature or of reality itself.

By not throwing immediate benefits (economic or social), it could be seen as a simple exercise of curiosity (which is actually a basic human quality and one of the essential reasons for the scientific activity of all time). However, in a longer or shorter period the results of basic research find practical applications, in the form of commercial developments, new techniques or procedures in production or communications, or other forms of social benefit and knowledge.

The relationship between basic science and applied science (which is its opposite concept) is crucial for the interrelationship called "research and development" (R&D) or "research, development and innovation" (R&D), object of the studies of science, technology and society (STS).