Question

Rose is starting to notice some wrinkles around her eyes and mouth. she has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands. at the store, she picks out a brand because she remembers a clever advertisement about it on television. what level of brand loyalty does this describe? preference

Answer 1

This is the recognition level of brand loyalty. Rose only remembers the cream from the name of the brand and the positive advertisements, and not necessarily from the claims or results that the brand showed. This shows a loyalty to the brand name and not so much the product itself.